Want to join us?
Want to join us?
Tu es influenceur·euse, scientifique, ou intéressé·e à soutenir le projet?
Envie de rester au courant de l’avancement du projet, suis-nous ici!
My name is Léa. I’m 36 years old. I’ve been creating videos ever since my parents had the brilliant idea of gifting me a camcorder. At 14, I entered my first short film competition. Surprise! I didn’t win. But no worries. In 2012, I decided to launch my YouTube channel. I create sketches, fictional stories, and share my views on life, including how to protect our planet and how to help certain animal species. I always aim to find solutions, maintain a positive outlook, and stay optimistic! But above all: I love creating things. Environmental protection, social causes, solidarity, and alternative travel are my favorite topics!
Season 2
(english subtitles not yet available)
Who would have thought that self-destruction could be so stylish? 65 million years ago, an asteroid wiped out the dinosaurs. Today, another disaster is threatening the planet, and it's called fast fashion. In this documentary on fast fashion and its environmental consequences, we look at the impact of the textile industry on global warming, ocean pollution and textile waste, which is accumulating faster than our Shein / Zara or H&M shopping basket.
# MARIE-EVE FAUST
# PROFESSOR, UQAM
Dr. Marie-Eve Faust is a professor in the Department of Strategy, Social Responsibility, and Environmental Sustainability at the School of Fashion, ESG UQAM, where she previously served as Program Director for seven years. Prior to her return to UQAM in 2015, Dr. Faust taught for a decade at Hong Kong Polytechnic University’s Institute of Textiles and Clothing, where she also managed the Global Fashion Management Master Program in collaboration with the Institut Français de la Mode (IFM) in Paris, the Fashion Institute of Technology (FIT) in New York City, and Philadelphia University.
As the founder and director of Fibershed Québec,[1]she promotes local textiles under the philosophy of "from earth to earth," advocating for regional craftsmanship and enhancing the collective identity of the textile and apparel industry through sustainable and equitable production initiatives.
Dr. Faust holds both a master's and a PhD in Industrial Engineering from École Polytechnique de Montréal, specializing in anthropometry and 3D scanning. She also possesses dual bachelor's degrees in Accounting Sciences and Fashion Design and Management from UQAM.
Her research primarily focuses on product development in fashion, local fibers, and the "From Farm to Fashion" value chain, emphasizing the significance of regional textiles and local expertise.
In addition, Dr. Faust is an active board member of La Grappe Métropolitaine Mode, the Canadian Wool Council, and the CTT Group, a college technology transfer center for textiles at Cégep de Saint-Hyacinthe.
[1] https://fibershed.uqam.ca/
The fashion industry has a negative impact on the environment and society, leading consumers to seek more responsible alternatives. As a natural and durable material, wool is gaining popularity, but local wool sourcing is often overlooked. This article explores the opportunities for sustainable local wool production in Quebec and the challenges in developing a new local wool supply chain. The study draws on a pilot project by Fibershed Quebec, which collected feedback from 75 participants to better understand the challenges faced by new actors in the fashion industry in this logistics chain. The results show that local companies in the textile and apparel ecosystem need to assess best practices and adopt new perspectives and strategies to support local wool production and strengthen the local supply chain. An additional survey was conducted to capture the real challenges of creating a fashion collection using local fibers for a specific market. The results emphasize the importance of training and support for new actors in the wool and fashion industry to help them overcome obstacles and succeed in a highly competitive market. Finally, the article explores the challenges and opportunities of sustainable local wool production in Quebec. It examines current efforts to diversify wool production and analyzes the challenges and opportunities facing local businesses. This study highlights the importance of wool production in Canada. It highlights the need for scientists and stakeholders in the sheep industry to find new ways to make this activity profitable.
Fibershed.ca is a platform dedicated to promoting sustainable fashion and local fiber sourcing in Canada. It highlights environmentally friendly practices by encouraging the local production of textiles and connecting producers, artisans, and consumers. The site offers educational resources, collaborative projects, and information on initiatives aimed at strengthening supply chains for wool and other fibers. The goal is to support a circular economy and reduce the environmental impact of the textile industry.
# ALEXANDER GENEVSKY
# ASSOCIATE PROFESSOR,
ROTTERDAM SCHOOL OF
MANAGEMENT
Dr. Genevsky received his Ph.D. in Psychology from Stanford University with a focus on decision-making and affective neuroscience. Previously, he received his bachelor's degree in Computer Science from Binghamton University (SUNY). Dr. Genevsky's research explores the social and emotional influences that shape consumer decisions and behavior. Using behavioral experimentation, market-level data analysis, and neuroimaging, he probes emotional and cognitive reactions to decision-making scenarios and subsequent influences on preference and choice. Relatedly, current projects explore the potential to scale what we learn in the lab to develop models that more accurately describe and predict market-level behavior in the real world.
Link:
https://boutique.arte.tv/detail/fast-fashion-les-dessous-de-la-mode-a-bas-prix
In their relentless pursuit of novelty and profit, multinational fashion companies have fostered the emergence of a forgetful industry. This amnesiac fashion revolves around the dizzying pace of street trends, churning out dozens of new collections each year, often of mediocre quality and designed for planned obsolescence. It drains the human resources of countless subcontractors in Asia and Western Europe, while also depleting natural resources, polluting the air, soil, and water, and ultimately generating millions of tons of toxic waste. They have created an economy of disposable clothing driven by hyper-consumption—a highly profitable model that captivates us all. This is a relentless investigation into the global giants of the garment industry.
# ANDREAS ZIEGLER # LAWYER AND PROFESSOR, UNIL
Andreas R. Ziegler has been a professor at the University of Lausanne since 2002, where he also co-directs the Master of Advanced Studies (MAS) in International Business Law (LLM). He teaches several specialized courses within this program, focusing on trade, investments, and the WTO, thereby preparing future leaders for legal professions in this field.
In addition, he is a lawyer and political scientist with an interest in international relations. His main research areas, which he discusses on distinct blogs, include international (economic) law, with a particular focus on Switzerland, as well as international legal developments concerning sexual orientation, gender identity and expression, and sexual characteristics (SOGIESC).
Currently, he serves as the president of the Swiss section of the International Law Association (ILA) and is a member of the board of several academic associations, including the Swiss Society of International Law, the German Society of International Law, the International Law Association (Executive Council), and the European Law Faculties Association.
This paper aims to evaluate the situation of dumping grou-nds in some regions of the world and to size its impact on the expecta-tions of the European Union (EU) to achieve sustainable development. It traces intersections of international trade theory, European law, and the principle of sustainable development with the practice of major global players, focusing on the EU.
The dumping grounds in third countries gi-ves room for questioning the opportunities and threats that the Europe-an block faces to achieve environmental sustainability and how the very countries of Europe, as importers and exporters of fast-fashion clothes are co-responsible for the environmental drama faced by other coun-tries that deal with these products, which become waste. The purpose of this research is therefore to analyze the effectiveness of the principle of sustainable development in the final stage of the production chain of fast-fashion clothing, seeking to bring an analysis centered on interna-tional and European law. As for the research method adopted here, it is developed through bibliographic and documental analysis and a case study. The development of the work is divided into three chapters. The first seeks to compare environmental conventions on the subject. The second chapter analyzes the production cycle of fast-fashion clothing, the countries and entities involved, and the accentuated waste produc-tion in a panorama of international transactions. The last chapter seeks to examine the actions of the EU to curb similar practices, where there is accountability in the European and international market for damages committed to the environment also in third countries. It concludes that there is a possible European success in enacting a due diligence directi-ve with a specific scope to curb market practices that continuously pro-duce products and exempt themselves from responsibility for their final destination, thus disregarding the sustainability of the environment.
Tu es influenceur·euse, scientifique, ou intéressé·e à soutenir le projet?
Envie de rester au courant de l’avancement du projet, suis-nous ici!