{"id":13468,"date":"2024-05-07T14:37:57","date_gmt":"2024-05-07T14:37:57","guid":{"rendered":"https:\/\/co2nsequences.ch\/?page_id=13468"},"modified":"2024-12-04T15:34:10","modified_gmt":"2024-12-04T15:34:10","slug":"conclusion","status":"publish","type":"page","link":"https:\/\/co2nsequences.ch\/en\/conclusion\/","title":{"rendered":"Conclusion"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"13468\" class=\"elementor elementor-13468\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ee08391 e-con-full e-flex e-con e-parent\" data-id=\"ee08391\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5367b85 e-con-full cockpit elementor-hidden-mobile e-flex e-con e-child\" data-id=\"5367b85\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;fixed&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e585a6d e-con-full video_box e-flex e-con e-child\" data-id=\"e585a6d\" data-element_type=\"container\" id=\"video_box\">\n\t\t<div class=\"elementor-element elementor-element-5a98bf3 e-con-full video_inside e-flex e-con e-child\" data-id=\"5a98bf3\" data-element_type=\"container\" id=\"video_inside\">\n\t\t\t\t<div class=\"elementor-element elementor-element-67e4b4d elementor-fixed elementor-widget elementor-widget-html\" data-id=\"67e4b4d\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;fixed&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script>function adjustVideoBoxWidth() {\n  const viewportHeight = window.innerHeight - 80; \/\/ Subtract 218px from viewport height\n  const maxVideoBoxWidth = viewportHeight * 16 \/ 9; \/\/ Calculate maximum width for 16:9 aspect ratio\n  const videoBox = document.getElementById('video_box');\n  videoBox.style.maxWidth = maxVideoBoxWidth + 'px'; \/\/ Set the maximum width of the container\n}\n\n\/\/ Call the function initially and on window resize\nadjustVideoBoxWidth();\nwindow.addEventListener('resize', adjustVideoBoxWidth);<\/script>\n\n<script>\n    function isDesktopOrTablet() {\n  return window.matchMedia(\"(min-width: 768px)\").matches;\n}\n\n\/\/ Function to set overflow property of the body\nfunction setBodyOverflow() {\n  if (isDesktopOrTablet()) {\n    document.body.style.overflow = 'hidden';\n  } else {\n    document.body.style.overflow = 'auto';\n  }\n}\n\n\/\/ Call the setBodyOverflow function initially and on window resize\nsetBodyOverflow();\nwindow.addEventListener('resize', setBodyOverflow);\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-71c538d e-con-full e-flex e-con e-child\" data-id=\"71c538d\" data-element_type=\"container\" id=\"1commercial\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;fixed&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0be4ecf e-con-full e-flex e-con e-child\" data-id=\"0be4ecf\" data-element_type=\"container\" data-settings=\"{&quot;position&quot;:&quot;fixed&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-665aa64 e-con-full scrollcon2 e-flex e-con e-child\" data-id=\"665aa64\" data-element_type=\"container\" id=\"myScrollableDiv1\">\n\t\t\t\t<div class=\"elementor-element elementor-element-025fa01 elementor-absolute texte_points elementor-widget elementor-widget-heading\" data-id=\"025fa01\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">BRAVO !<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8015c6 elementor-absolute texte_points elementor-widget elementor-widget-heading\" data-id=\"b8015c6\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Vous avez termin\u00e9 la formation !<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a4de7d elementor-absolute texte_points elementor-widget elementor-widget-heading\" data-id=\"2a4de7d\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;absolute&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">VOICI UN R\u00c9SUM\u00c9 DES POINTS \u00c0 RETENIR :<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81877bd e-con-full e-flex e-con e-child\" data-id=\"81877bd\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-dd8f7a7 e-con-full e-flex e-con e-child\" data-id=\"dd8f7a7\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-713f875 e-con-full e-flex e-con e-child\" data-id=\"713f875\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9be300c e-con-full e-flex e-con e-child\" data-id=\"9be300c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-4952835 e-flex e-con-boxed e-con e-child\" data-id=\"4952835\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2112717 elementor-widget elementor-widget-heading\" data-id=\"2112717\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">1.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-820a1eb e-flex e-con-boxed e-con e-child\" data-id=\"820a1eb\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-f9388d7 e-con-full e-flex e-con e-child\" data-id=\"f9388d7\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-afb8fca elementor-widget elementor-widget-heading\" data-id=\"afb8fca\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Storytelling<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bf3d57 text_fin elementor-widget elementor-widget-text-editor\" data-id=\"5bf3d57\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Susciter des \u00e9motions est essentiel pour faire comprendre le changement climatique. Elles peuvent stimuler l&rsquo;engagement et favoriser le passage \u00e0 des comportements durables.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d0d2cf e-flex e-con-boxed e-con e-child\" data-id=\"5d0d2cf\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-1f8919a e-flex e-con-boxed e-con e-child\" data-id=\"1f8919a\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-be74810 elementor-widget elementor-widget-heading\" data-id=\"be74810\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b82b4f e-flex e-con-boxed e-con e-child\" data-id=\"6b82b4f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-53d0735 e-con-full e-flex e-con e-child\" data-id=\"53d0735\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-142a0b0 elementor-widget elementor-widget-heading\" data-id=\"142a0b0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">S\u00e9lectionner les&nbsp;informations<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18d207a text_fin elementor-widget elementor-widget-text-editor\" data-id=\"18d207a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Focalisez-vous sur l&rsquo;essentiel. S\u00e9lectionnez minutieusement\u00a0<u>les informations les plus impactantes<\/u> pour \u00e9viter de submerger votre audience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-611d481 e-con-full e-flex e-con e-child\" data-id=\"611d481\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-9a3bf11 e-con-full e-flex e-con e-child\" data-id=\"9a3bf11\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-98775cc e-flex e-con-boxed e-con e-child\" data-id=\"98775cc\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5573e0a elementor-widget elementor-widget-heading\" data-id=\"5573e0a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-47628d1 e-flex e-con-boxed e-con e-child\" data-id=\"47628d1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-2585466 e-con-full e-flex e-con e-child\" data-id=\"2585466\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b85667b elementor-widget elementor-widget-heading\" data-id=\"b85667b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Utiliser des images, des m\u00e9taphores fortes<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69295be text_fin elementor-widget elementor-widget-text-editor\" data-id=\"69295be\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Choisissez des visuels et des m\u00e9taphores puissantes pour illustrer vos points cl\u00e9s, afin de rendre les concepts complexes plus accessibles et m\u00e9morables.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9db7e89 e-flex e-con-boxed e-con e-child\" data-id=\"9db7e89\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b6c0ba8 e-flex e-con-boxed e-con e-child\" data-id=\"b6c0ba8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-df767de elementor-widget elementor-widget-heading\" data-id=\"df767de\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b9455c e-flex e-con-boxed e-con e-child\" data-id=\"8b9455c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d0a44b0 e-con-full e-flex e-con e-child\" data-id=\"d0a44b0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd53cd0 elementor-widget elementor-widget-heading\" data-id=\"dd53cd0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Simplifier le message<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2f23bc4 text_fin elementor-widget elementor-widget-text-editor\" data-id=\"2f23bc4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Clarifiez votre message pour qu&rsquo;il soit direct et facile \u00e0 comprendre. Assurez-vous qu&rsquo;il est accessible \u00e0 toutes et tous et donnez acc\u00e8s \u00e0 l&rsquo;information rapidement et simplement.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-96544b2 e-con-full e-flex e-con e-child\" data-id=\"96544b2\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-e7b692b e-con-full e-flex e-con e-child\" data-id=\"e7b692b\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-f65b570 e-flex e-con-boxed e-con e-child\" data-id=\"f65b570\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9c70691 elementor-widget elementor-widget-heading\" data-id=\"9c70691\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a86c5d8 e-flex e-con-boxed e-con e-child\" data-id=\"a86c5d8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a659b92 e-con-full e-flex e-con e-child\" data-id=\"a659b92\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d7762e elementor-widget elementor-widget-heading\" data-id=\"7d7762e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Humaniser, personnaliser et&nbsp;donner un&nbsp;visage&nbsp;humain \u00e0&nbsp;l\u2019information<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1a8d7aa text_fin elementor-widget elementor-widget-text-editor\" data-id=\"1a8d7aa\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Rendez votre communication plus personnelle et relatable en mettant en avant des histoires humaines, des t\u00e9moignages dans lesquels votre public peut se reconna\u00eetre.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-875ff9c e-flex e-con-boxed e-con e-child\" data-id=\"875ff9c\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-3edad54 e-flex e-con-boxed e-con e-child\" data-id=\"3edad54\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ce0bb2e elementor-widget elementor-widget-heading\" data-id=\"ce0bb2e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41334f6 e-flex e-con-boxed e-con e-child\" data-id=\"41334f6\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7a3801e e-con-full e-flex e-con e-child\" data-id=\"7a3801e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4d177ce elementor-widget elementor-widget-heading\" data-id=\"4d177ce\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Bien conna\u00eetre le&nbsp;public auquel on&amp;nbsps\u2019adresse<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eb743db text_fin elementor-widget elementor-widget-text-editor\" data-id=\"eb743db\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Adaptez votre message en fonction de votre public cible, de ses pr\u00e9occupations et de ses besoins.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8fd091 e-con-full e-flex e-con e-child\" data-id=\"a8fd091\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-b7879fa e-con-full e-flex e-con e-child\" data-id=\"b7879fa\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-be08e34 e-flex e-con-boxed e-con e-child\" data-id=\"be08e34\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9750cf3 elementor-widget elementor-widget-heading\" data-id=\"9750cf3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d9a2d1e e-flex e-con-boxed e-con e-child\" data-id=\"d9a2d1e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-eadcd94 e-con-full e-flex e-con e-child\" data-id=\"eadcd94\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5504c8c elementor-widget elementor-widget-heading\" data-id=\"5504c8c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">L\u2019importance de la source du contenu<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29ff712 text_fin elementor-widget elementor-widget-text-editor\" data-id=\"29ff712\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Assurez-vous que votre contenu provient de sources fiables et cr\u00e9dibles pour renforcer la confiance de votre audience en votre message.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1df6eac e-flex e-con-boxed e-con e-child\" data-id=\"1df6eac\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-d1af75c e-flex e-con-boxed e-con e-child\" data-id=\"d1af75c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-99dd4aa elementor-widget elementor-widget-heading\" data-id=\"99dd4aa\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-74a76a7 e-flex e-con-boxed e-con e-child\" data-id=\"74a76a7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-79b2652 e-con-full e-flex e-con e-child\" data-id=\"79b2652\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0968760 elementor-widget elementor-widget-heading\" data-id=\"0968760\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Tisser un lien de&nbsp;confiance avec ces&amp;nbsppersonnes<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-386ffa9 text_fin elementor-widget elementor-widget-text-editor\" data-id=\"386ffa9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>\u00c9tablissez un lien en partageant des valeurs et des int\u00e9r\u00eats communs, en montrant que vous comprenez et respectez les perspectives de votre public.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-73e7d2b e-con-full e-flex e-con e-child\" data-id=\"73e7d2b\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-06d325f e-con-full e-flex e-con e-child\" data-id=\"06d325f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-713bbe0 e-flex e-con-boxed e-con e-child\" data-id=\"713bbe0\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-64ed482 elementor-widget elementor-widget-heading\" data-id=\"64ed482\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">9.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8710f92 e-flex e-con-boxed e-con e-child\" data-id=\"8710f92\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-6864c51 e-con-full e-flex e-con e-child\" data-id=\"6864c51\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e3ff7a elementor-widget elementor-widget-heading\" data-id=\"3e3ff7a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Mettre l\u2019accent sur les actions qui ont un&nbsp;fort impact<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eeabfb7 text_fin elementor-widget elementor-widget-text-editor\" data-id=\"eeabfb7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Soulignez les actions sp\u00e9cifiques que votre audience peut entreprendre et qui auront un impact significatif.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-00162da e-flex e-con-boxed e-con e-child\" data-id=\"00162da\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c7602c5 e-flex e-con-boxed e-con e-child\" data-id=\"c7602c5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b81bd3 elementor-widget elementor-widget-heading\" data-id=\"5b81bd3\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">10.<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0c22392 e-flex e-con-boxed e-con e-child\" data-id=\"0c22392\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-c031a32 e-con-full e-flex e-con e-child\" data-id=\"c031a32\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b5a6f4 elementor-widget elementor-widget-heading\" data-id=\"6b5a6f4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00c9quilibrer le message entre positif et&amp;nbspn\u00e9gatif<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a354b81 text_fin elementor-widget elementor-widget-text-editor\" data-id=\"a354b81\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Pr\u00e9sentez un message \u00e9quilibr\u00e9 qui combine des r\u00e9alit\u00e9s parfois dures avec des aspects positifs et motivants pour inspirer plut\u00f4t que d\u00e9courager.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dff59b3 elementor-widget elementor-widget-spacer\" data-id=\"dff59b3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d072d0f elementor-widget elementor-widget-spacer\" data-id=\"d072d0f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f80a36 e-con-full e-flex e-con e-child\" data-id=\"6f80a36\" data-element_type=\"container\" id=\"other\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;fixed&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0ca94a2 elementor-fixed texte_points elementor-widget elementor-widget-heading\" data-id=\"0ca94a2\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;fixed&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">\u00e9crivez-nous!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0e82625 e-con-full e-flex e-con e-child\" data-id=\"0e82625\" data-element_type=\"container\" data-settings=\"{&quot;position&quot;:&quot;fixed&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-5c9d523 e-con-full scrollcon4 e-flex e-con e-child\" data-id=\"5c9d523\" data-element_type=\"container\" id=\"myScrollableDiv2\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a57151 elementor-widget elementor-widget-heading\" data-id=\"5a57151\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nous sommes ravis d'avoir votre retour<br> sur votre exp\u00e9rience avec la formation action!<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8844bf7 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"8844bf7\" data-element_type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;20&quot;,&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Contact\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"13468\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"8844bf7\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"co2nsequences\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-md  elementor-field-textual\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-md  elementor-field-textual\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-field_d54e0a6 elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_d54e0a6\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tPhone\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[field_d54e0a6]\" id=\"form-field-field_d54e0a6\" class=\"elementor-field elementor-size-md  elementor-field-textual\" required=\"required\" aria-required=\"true\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tMessage\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-md\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"4\" required=\"required\" aria-required=\"true\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-20 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-md\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ec25f66 elementor-widget elementor-widget-spacer\" data-id=\"ec25f66\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2de072b e-con-full e-flex e-con e-child\" data-id=\"2de072b\" data-element_type=\"container\" id=\"pro-bono\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;fixed&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fcc2779 elementor-fixed texte_points elementor-widget elementor-widget-heading\" data-id=\"fcc2779\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;fixed&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">ALLER PLUS LOIN<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c4c21eb e-con-full e-flex e-con e-child\" data-id=\"c4c21eb\" data-element_type=\"container\" data-settings=\"{&quot;position&quot;:&quot;fixed&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-0909acf e-con-full scrollcon4 e-flex e-con e-child\" data-id=\"0909acf\" data-element_type=\"container\" id=\"aller_plus_loin\">\n\t\t<div class=\"elementor-element elementor-element-fa2e606 e-con-full e-flex e-con e-child\" data-id=\"fa2e606\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-06ed97e e-con-full e-flex e-con e-child\" data-id=\"06ed97e\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f19d9e1 elementor-widget elementor-widget-text-editor\" data-id=\"f19d9e1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"space\">\u00a0<\/div><p><span class=\"sous-titre\">L\u2019\u00e9tude<\/span><\/p><div>\u00a0<\/div><p>L&rsquo;analyse m\u00e9ta-analytique a \u00e9t\u00e9 exhaustive et vaste, couvrant un grand nombre de publications et une large population de participants, ce qui contribue \u00e0 une meilleure compr\u00e9hension des impacts des diff\u00e9rentes strat\u00e9gies de communication sur l&rsquo;action climatique.<\/p><div class=\"space\">\u00a0<\/div><div class=\"space\">\u00a0<\/div><p><span class=\"sous-titre\">Quelques pistes pour expliquer\/montrer les bons gestes \u00e0 adopter\u00a0<\/span><\/p><p>\u00a0<\/p><p><b>Port\u00e9e<\/b><\/p><p>L\u2019analyse m\u00e9ta-analytique a examin\u00e9 une large gamme de publications pour comprendre les effets des strat\u00e9gies de communication sur l\u2019action climatique.<br \/><b>La port\u00e9e de 108 publications<\/b> montre que l\u2019\u00e9tude a inclus un large \u00e9ventail de recherches pour tirer ses conclusions.<\/p><p><b>\u00c9chelle<\/b><\/p><p>La taille d\u2019effet est une mesure statistique qui quantifie l\u2019ampleur de la diff\u00e9rence ou de l\u2019association observ\u00e9e dans une analyse de recherche. Contrairement aux tests de significativit\u00e9 qui indiquent si un effet existe ou non (souvent en r\u00e9pondant \u00e0 une question par oui ou non), la taille d\u2019effet vous dit \u00e0 quel point cet effet est important ou significatif en termes pratiques.<\/p><p><b>Pour l\u2019\u00e9tude de Fatih Uenal, 587 tailles d\u2019effet ont \u00e9t\u00e9 analys\u00e9es, provenant d\u2019\u00e9tudes impliquant un total de 308,975 participants<\/b>. Cela indique une analyse de grande envergure, s\u2019appuyant sur un vaste ensemble de donn\u00e9es pour renforcer la fiabilit\u00e9 et la validit\u00e9 des conclusions tir\u00e9es.<\/p><div class=\"space\">\u00a0<\/div><div class=\"space\">\u00a0<\/div><p><span class=\"sous-titre\">Voici les points cl\u00e9s \u00e0 retenir de l\u2019\u00e9tude sur la communication du changement climatique et l\u2019action climatique :<\/span><\/p><div>\u00a0<\/div><div class=\"space\">\u00a0<\/div><div class=\"point-liste\"><div class=\"titre-liste\">Urgence d\u2019action :<\/div><p>Le changement rapide des comportements vers des modes de vie plus durables est crucial pour combattre le r\u00e9chauffement climatique. Malgr\u00e9 cela, les actions n\u00e9cessaires progressent trop lentement, en partie \u00e0 cause de la nature abstraite et complexe du r\u00e9chauffement climatique.<\/p><div class=\"space\">\u00a0<\/div><\/div><div class=\"point-liste\"><div class=\"titre-liste\">Barri\u00e8res psychologiques :<\/div><p>Le manque d\u2019actions efficaces est li\u00e9 \u00e0 des obstacles psychologiques significatifs, car le r\u00e9chauffement climatique est un probl\u00e8me difficile \u00e0 appr\u00e9hender pour le traitement psychologique humain.<\/p><div class=\"space\">\u00a0<\/div><\/div><div class=\"point-liste\"><div class=\"titre-liste\">\u00c9ducation et sensibilisation :<\/div><p>Il est essentiel d\u2019\u00e9duquer le public sur l\u2019impact r\u00e9el des comportements individuels sur le climat. Par exemple, beaucoup sous-estiment l\u2019efficacit\u00e9 d\u2019un r\u00e9gime v\u00e9g\u00e9tarien ou v\u00e9g\u00e9talien pour r\u00e9duire les \u00e9missions de gaz \u00e0 effet de serre.<\/p><div class=\"space\">\u00a0<\/div><\/div><div class=\"point-liste\"><div class=\"titre-liste\">Strat\u00e9gies de communication :<\/div><p>Les strat\u00e9gies de communication bas\u00e9es sur les sciences du comportement doivent \u00eatre adapt\u00e9es pour surmonter les barri\u00e8res psychologiques. Cela comprend l\u2019utilisation de divers canaux de communication, l\u2019engagement dans des dialogues ouverts et la personnalisation des informations pour montrer les avantages tangibles des choix durables.<\/p><div class=\"space\">\u00a0<\/div><\/div><div class=\"point-liste\"><div class=\"titre-liste\">Importance des normes sociales :<\/div><p>Utiliser le pouvoir des normes sociales peut renforcer l\u2019efficacit\u00e9 des messages. Lorsque les comportements durables sont per\u00e7us comme normaux et socialement accept\u00e9s, les gens sont plus susceptibles de les adopter.<\/p><div class=\"space\">\u00a0<\/div><\/div><div class=\"point-liste\"><div class=\"titre-liste\">\u00c9motions dans la communication :<\/div><p>Provoquer des r\u00e9ponses \u00e9motionnelles est plus efficace pour motiver l\u2019action climatique que de simplement transmettre des informations. Les \u00e9motions peuvent \u00eatre suscit\u00e9es par des r\u00e9cits personnels, des images frappantes, et l\u2019\u00e9quilibre entre les \u00e9motions n\u00e9gatives et positives.<\/p><div class=\"space\">\u00a0<\/div><\/div><div class=\"point-liste\"><div class=\"titre-liste\">Narration et engagement :<\/div><p>Raconter des histoires engageantes peut captiver l\u2019audience et faciliter l\u2019adoption de comportements durables. Les r\u00e9cits doivent mettre en lumi\u00e8re des exemples de r\u00e9ussites et le potentiel d\u2019actions individuelles pour contribuer \u00e0 un avenir durable.<\/p><div class=\"space\">\u00a0<\/div><\/div><div class=\"point-liste\"><div class=\"titre-liste\">Approche multidimensionnelle :<\/div><p>Une approche multidimensionnelle qui combine \u00e9ducation, sensibilisation, utilisation des normes sociales, et \u00e9motions pour communiquer efficacement sur le changement climatique et motiver \u00e0 l\u2019action est n\u00e9cessaire.<\/p><\/div>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82bc49f elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet_extra elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"82bc49f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53a7ac6 e-con-full e-flex e-con e-child\" data-id=\"53a7ac6\" data-element_type=\"container\" id=\"all\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;fixed&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-61f2e99 elementor-fixed texte_points elementor-widget elementor-widget-heading\" data-id=\"61f2e99\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;fixed&quot;}\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">OBTENIR LE PDF<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-be27ffa e-con-full e-flex e-con e-child\" data-id=\"be27ffa\" data-element_type=\"container\" data-settings=\"{&quot;position&quot;:&quot;fixed&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-3337916 e-con-full scrollcon e-flex e-con e-child\" data-id=\"3337916\" data-element_type=\"container\" id=\"myScrollableDiv3\">\n\t\t\t\t<div class=\"elementor-element elementor-element-01e7b17 elementor-fixed elementor-widget elementor-widget-html\" data-id=\"01e7b17\" data-element_type=\"widget\" data-settings=\"{&quot;_position&quot;:&quot;fixed&quot;}\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script>\n    var scrollableDivs = document.querySelectorAll(\".scrollcon\");\n\n    scrollableDivs.forEach(function(div) {\n        div.addEventListener(\"wheel\", function(event) {\n            event.preventDefault();\n            var scrollAmount = event.deltaY;\n            div.scrollTop += scrollAmount;\n        });\n    });\n<\/script>\n\n<script>\n    var scrollableDivs = document.querySelectorAll(\".scrollcon2\");\n\n    scrollableDivs.forEach(function(div) {\n        div.addEventListener(\"wheel\", function(event) {\n            event.preventDefault();\n            var scrollAmount = event.deltaY;\n            div.scrollTop += scrollAmount;\n        });\n    });\n<\/script>\n\n<script>\n    var scrollableDivs = document.querySelectorAll(\".scrollcon4\");\n\n    scrollableDivs.forEach(function(div) {\n        div.addEventListener(\"wheel\", function(event) {\n            event.preventDefault();\n            var scrollAmount = event.deltaY;\n            div.scrollTop += scrollAmount;\n        });\n    });\n<\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f57b80f e-con-full e-flex e-con e-child\" data-id=\"f57b80f\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-2b0c77d e-con-full e-flex e-con e-child\" data-id=\"2b0c77d\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-30263dd elementor-widget elementor-widget-heading\" data-id=\"30263dd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">obtenir la transcription des vid\u00e9os<br>ainsi que le r\u00e9sum\u00e9 des points importants<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a472877 elementor-widget elementor-widget-text-editor\" data-id=\"a472877\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Tous nos gestes ne se valent pas pour lutter contre le r\u00e9chauffement climatique. Il est donc essentiel d\u2019expliquer l\u2019impact et les cons\u00e9quences de chacun\/e de nos actions et d\u2019aider \u00e0 miser sur les bons gestes \u00e0 avoir.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f9f8390 elementor-widget elementor-widget-aux_button\" data-id=\"f9f8390\" data-element_type=\"widget\" data-widget_type=\"aux_button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<a  href=\"https:\/\/co2nsequences.ch\/wp-content\/uploads\/2024\/05\/ACTION_POINTS_A_RETENIR.pdf\" target=\"_self\"   class=\"aux-button aux-medium aux-carmine-pink aux-none aux-uppercase\" ><span class=\"aux-overlay\"><\/span><span class=\"aux-text\">obtenir les documents PDF<\/span><\/a>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c964f3f e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"c964f3f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;position&quot;:&quot;fixed&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2965587 e-con-full e-transform e-flex e-con e-child\" data-id=\"2965587\" data-element_type=\"container\" data-settings=\"{&quot;_transform_scaleX_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleX_effect_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleX_effect_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleX_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleX_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleY_effect&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleY_effect_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleY_effect_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleY_effect_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;_transform_scaleY_effect_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5dffc51 elementor-hidden-desktop elementor-hidden-laptop elementor-hidden-tablet elementor-hidden-mobile elementor-widget elementor-widget-spacer\" data-id=\"5dffc51\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4856a63 elementor-widget elementor-widget-image\" data-id=\"4856a63\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/co2nsequences.ch\/wp-content\/uploads\/2024\/05\/fin_formation-1-150x150.webp\" class=\"attachment-thumbnail size-thumbnail wp-image-11141\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c35fa2 elementor-widget elementor-widget-heading\" data-id=\"2c35fa2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">conclusion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-64ae626 elementor-widget elementor-widget-text-editor\" data-id=\"64ae626\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Bravo !<br \/>Vous avez termin\u00e9 la formation !<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-167d376 e-con-full e-flex e-con e-child\" data-id=\"167d376\" data-element_type=\"container\" 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defer><\/script>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8f5858c elementor-widget__width-inherit menu_cote elementor-widget elementor-widget-html\" data-id=\"8f5858c\" data-element_type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<script src=\"https:\/\/ajax.googleapis.com\/ajax\/libs\/jquery\/1.8.3\/jquery.min.js\"><\/script>\n\n\n<div class=\"bouton_menu\"><a id=\"other-menu-item\" class=\"menu shbt\" data-item=\"#other\">\u00c9CRIVEZ-NOUS!<\/a><\/div>\n<div class=\"bouton_menu\"><a id=\"pro-bono-menu-item\" class=\"menu shbt\" data-item=\"#pro-bono\">ALLER PLUS LOIN<\/a><\/div>\n<div class=\"bouton_menu\"><a id=\"all-menu-item\" class=\"menu shbt\" data-item=\"#all\">OBTENIR LE PDF<\/a><\/div>\n\n<script>        \n$(document).ready(function () {\n    $('.menu').click(function () {\n        var $clicked = $(this);\n        if ($clicked.hasClass('selected')) {\n            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data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;,&quot;sticky&quot;:&quot;top&quot;,&quot;sticky_on&quot;:[&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile&quot;],&quot;sticky_offset&quot;:0,&quot;sticky_effects_offset&quot;:0,&quot;sticky_anchor_link_offset&quot;:0}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fcc9771 elementor-widget elementor-widget-image\" data-id=\"fcc9771\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/co2nsequences.ch\/wp-content\/uploads\/2024\/05\/fin_formation-2-150x150.webp\" class=\"attachment-thumbnail size-thumbnail wp-image-11145\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f5cb5c0 elementor-widget elementor-widget-heading\" data-id=\"f5cb5c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Conclusion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-26b2f3e e-con-full e-flex e-con e-child\" data-id=\"26b2f3e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1ee208c elementor-mobile-align-center titre_fin_mobile elementor-widget elementor-widget-button\" data-id=\"1ee208c\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">BRAVO !<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-504d523 elementor-mobile-align-center titre_fin_mobile2 elementor-widget elementor-widget-button\" data-id=\"504d523\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">TU AS TERMIN\u00e9 la formation<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4be0cb9 e-con-full e-flex e-con e-child\" data-id=\"4be0cb9\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3668205 elementor-widget elementor-widget-n-accordion\" data-id=\"3668205\" data-element_type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;all_collapsed&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-5700\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-5700\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> \u00e9crivez-nous! <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><i aria-hidden=\"true\" class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t<span class='e-closed'><i aria-hidden=\"true\" class=\"fas fa-plus\"><\/i><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-5700\" class=\"elementor-element elementor-element-93fe4c8 e-con-full e-flex e-con e-child\" data-id=\"93fe4c8\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d87d9b4 elementor-widget elementor-widget-heading\" data-id=\"d87d9b4\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nous sommes ravis d'avoir votre retour  sur votre exp\u00e9rience avec la formation action !<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6b01fb5 elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"6b01fb5\" data-element_type=\"widget\" data-settings=\"{&quot;button_width&quot;:&quot;20&quot;,&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Contact\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"13468\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"6b01fb5\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"co2nsequences\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tName\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-md  elementor-field-textual\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-md  elementor-field-textual\" required=\"required\" aria-required=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-tel elementor-field-group elementor-column elementor-field-group-field_d54e0a6 elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-field_d54e0a6\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tPhone\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input size=\"1\" type=\"tel\" name=\"form_fields[field_d54e0a6]\" id=\"form-field-field_d54e0a6\" class=\"elementor-field elementor-size-md  elementor-field-textual\" required=\"required\" aria-required=\"true\" pattern=\"[0-9()#&amp;+*-=.]+\" title=\"Only numbers and phone characters (#, -, *, etc) are accepted.\">\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100 elementor-field-required elementor-mark-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-message\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tMessage\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t<textarea class=\"elementor-field-textual elementor-field  elementor-size-md\" name=\"form_fields[message]\" id=\"form-field-message\" rows=\"4\" required=\"required\" aria-required=\"true\"><\/textarea>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-20 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-md\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Send<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-014958f elementor-widget elementor-widget-accordion\" data-id=\"014958f\" data-element_type=\"widget\" data-widget_type=\"accordion.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-accordion\">\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1341\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1341\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">les points \u00e0 retenir<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1341\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1341\"><div class=\"space\"><\/div>\n<span class=\"sous-titre\">1. Storytelling<\/span>\n<div><\/div>\n<span>Cr\u00e9ez un r\u00e9cit qui trouve l&rsquo;\u00e9quilibre parfait entre donn\u00e9es factuelles et \u00e9l\u00e9ments narratifs captivants pour mieux engager l&rsquo;audience.<\/span>\n\n<div class=\"space\"><\/div>\n<span class=\"sous-titre\">2. S\u00e9lectionner les informations<\/span>\n<div><\/div>\n<span>Focalisez-vous sur l&rsquo;essentiel. S\u00e9lectionnez minutieusement les informations les plus impactantes pour \u00e9viter de submerger votre audience.<\/span>\n\n<div class=\"space\"><\/div>\n<span class=\"sous-titre\">3. Utiliser des images, des m\u00e9taphores fortes<\/span>\n<div><\/div>\n<span>Choisissez des visuels et des m\u00e9taphores puissantes pour illustrer vos points cl\u00e9s, rendant les concepts complexes plus accessibles et m\u00e9morables.<\/span>\n\n<div class=\"space\"><\/div>\n<span class=\"sous-titre\">4. Simplifier le message<\/span>\n<div><\/div>\n<span>Clarifiez votre message pour qu&rsquo;il soit direct et facile \u00e0 comprendre. Assurez-vous qu&rsquo;il est accessible \u00e0 tous et donner les outils pour avoir acc\u00e8s rapidement et simplement \u00e0 l\u2019information.<\/span>\n\n<div class=\"space\"><\/div>\n<span class=\"sous-titre\">5. Humaniser, personnaliser et donner un visage humain \u00e0 l\u2019information<\/span>\n<div><\/div>\n<span>Rendez votre communication plus personnelle et relatable en mettant en avant des histoires humaines, des t\u00e9moignages dans lesquels votre public peut se reconna\u00eetre.<\/span>\n\n<div class=\"space\"><\/div>\n<span class=\"sous-titre\">6. Bien conna\u00eetre le public auquel on s\u2019adresse<\/span>\n<div><\/div>\n<span>Adaptez votre message en fonction de votre public cible, de ses pr\u00e9occupations et de ses besoins.<\/span>\n\n<div class=\"space\"><\/div>\n<span class=\"sous-titre\">7. L\u2019importance de la source du contenu<\/span>\n<div><\/div>\n<span>Assurez-vous que votre contenu provient de sources fiables et cr\u00e9dibles pour renforcer la confiance de votre audience en votre message.<\/span>\n\n<div class=\"space\"><\/div>\n<span class=\"sous-titre\">8. Tisser un lien de confiance avec ces personnes<\/span>\n<div><\/div>\n<span>\u00c9tablissez un lien en partageant des valeurs et des int\u00e9r\u00eats communs, en montrant que vous comprenez et respectez les perspectives de votre public.<\/span>\n\n<div class=\"space\"><\/div>\n<span class=\"sous-titre\">9. Mettre l\u2019accent sur les actions qui ont un fort impact<\/span>\n<div><\/div>\n<span>Soulignez les actions sp\u00e9cifiques que votre audience peut entreprendre et qui auront un impact significatif.<\/span>\n\n<div class=\"space\"><\/div>\n<span class=\"sous-titre\">10. \u00c9quilibrer le message entre positif et n\u00e9gatif<\/span>\n<div><\/div>\n<span>Pr\u00e9sentez un message \u00e9quilibr\u00e9 qui combine des r\u00e9alit\u00e9s parfois dures avec des aspects positifs et motivants pour inspirer plut\u00f4t que d\u00e9courager.<\/span><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1342\" class=\"elementor-tab-title\" data-tab=\"2\" role=\"button\" aria-controls=\"elementor-tab-content-1342\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">ALLER PLUS LOIN<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1342\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"2\" role=\"region\" aria-labelledby=\"elementor-tab-title-1342\"><div class=\"space\"><\/div>\n<span class=\"sous-titre\">L\u2019\u00e9tude en chiffre<\/span>\n<div><\/div>\nL&rsquo;analyse m\u00e9ta-analytique a \u00e9t\u00e9 exhaustive et vaste, couvrant un grand nombre de publications et une large population de participants, ce qui contribue \u00e0 une meilleure compr\u00e9hension des impacts des diff\u00e9rentes strat\u00e9gies de communication sur l&rsquo;action climatique.\n<div class=\"space\"><\/div>\n<div class=\"space\"><\/div>\n<span class=\"sous-titre\">Quelques pistes pour expliquer\/montrer les bons gestes \u00e0 adopter\u00a0<\/span>\n<div><\/div>\n<a href=\"https:\/\/www.myclimate.org\/fileadmin\/user_upload\/myclimate_Klimabooklet_2020_CH_FR.pdf\"><span class=\"sous-titre2\">Klimabooklet<\/span><\/a>\n<div><\/div>\nL\u2019analyse m\u00e9ta-analytique a \u00e9t\u00e9 exhaustive et vaste, couvrant un grand nombre de publications et une large population de participants, ce qui contribue \u00e0 une meilleure compr\u00e9hension des impacts des diff\u00e9rentes strat\u00e9gies de communication sur l\u2019action climatique.\n\n<b>Port\u00e9e<\/b>\n\nL\u2019analyse m\u00e9ta-analytique a examin\u00e9 une large gamme de publications pour comprendre les effets des strat\u00e9gies de communication sur l\u2019action climatique. <b>La port\u00e9e de 108 publications<\/b> montre que l\u2019\u00e9tude a inclus un large \u00e9ventail de recherches pour tirer ses conclusions.\n\n<b>\u00c9chelle<\/b>\n\nLa taille d\u2019effet est une mesure statistique qui quantifie l\u2019ampleur de la diff\u00e9rence ou de l\u2019association observ\u00e9e dans une analyse de recherche. Contrairement aux tests de significativit\u00e9 qui vous indiquent si un effet existe ou non (souvent en r\u00e9pondant \u00e0 une question par oui ou non), la taille d\u2019effet vous dit \u00e0 quel point cet effet est important ou significatif en termes pratiques.\n\n<b>Pour l\u2019\u00e9tude de Fatih Uenal, 587 tailles d\u2019effet ont \u00e9t\u00e9 analys\u00e9es, provenant d\u2019\u00e9tudes impliquant un total de 308,975 participants<\/b>. Cela indique une analyse de grande envergure, s\u2019appuyant sur un vaste ensemble de donn\u00e9es pour renforcer la fiabilit\u00e9 et la validit\u00e9 des conclusions tir\u00e9es.\n<div class=\"space\"><\/div>\n<div class=\"space\"><\/div>\n<span class=\"sous-titre\">Voici les points cl\u00e9s \u00e0 retenir de l\u2019\u00e9tude sur la communication du changement climatique et l\u2019action climatique:<\/span>\n<div><\/div>\n<div class=\"space\"><\/div>\n<div class=\"point-liste\">\n<div class=\"titre-liste\">Urgence d\u2019action:<\/div>\nLe changement rapide des comportements vers des modes de vie plus durables est crucial pour combattre le r\u00e9chauffement climatique. Malgr\u00e9 cela, les actions n\u00e9cessaires progressent trop lentement, en partie \u00e0 cause de la nature abstraite et complexe du r\u00e9chauffement climatique.\n<div class=\"space\"><\/div>\n<\/div>\n<div class=\"point-liste\">\n<div class=\"titre-liste\">Barri\u00e8res psychologiques:<\/div>\nLe manque d\u2019actions efficaces est li\u00e9 \u00e0 des obstacles psychologiques significatifs, car le r\u00e9chauffement climatique est un probl\u00e8me difficile \u00e0 appr\u00e9hender pour le traitement psychologique humain.\n<div class=\"space\"><\/div>\n<\/div>\n<div class=\"point-liste\">\n<div class=\"titre-liste\">\u00c9ducation et Sensibilisation:<\/div>\nIl est essentiel d\u2019\u00e9duquer le public sur l\u2019impact r\u00e9el des comportements individuels sur le climat. Par exemple, beaucoup sous-estiment l\u2019efficacit\u00e9 d\u2019un r\u00e9gime v\u00e9g\u00e9tarien ou v\u00e9g\u00e9talien pour r\u00e9duire les \u00e9missions de gaz \u00e0 effet de serre.\n<div class=\"space\"><\/div>\n<\/div>\n<div class=\"point-liste\">\n<div class=\"titre-liste\">Strat\u00e9gies de communication:<\/div>\nLes strat\u00e9gies de communication bas\u00e9es sur les sciences du comportement doivent \u00eatre adapt\u00e9es pour surmonter les barri\u00e8res psychologiques. Cela comprend l\u2019utilisation de divers canaux de communication, l\u2019engagement dans des dialogues ouverts et la personnalisation des informations pour montrer les avantages tangibles des choix durables.\n<div class=\"space\"><\/div>\n<\/div>\n<div class=\"point-liste\">\n<div class=\"titre-liste\">Importance des normes sociales:<\/div>\nUtiliser le pouvoir des normes sociales peut renforcer l\u2019efficacit\u00e9 des messages. Lorsque les comportements durables sont per\u00e7us comme normaux et socialement accept\u00e9s, les gens sont plus susceptibles de les adopter.\n<div class=\"space\"><\/div>\n<\/div>\n<div class=\"point-liste\">\n<div class=\"titre-liste\">\u00c9motions dans la communication:<\/div>\nProvoquer des r\u00e9ponses \u00e9motionnelles est plus efficace pour motiver l\u2019action climatique que de simplement transmettre des informations. Les \u00e9motions peuvent \u00eatre suscit\u00e9es par des r\u00e9cits personnels, des images frappantes, et l\u2019\u00e9quilibre entre les \u00e9motions n\u00e9gatives et positives.\n<div class=\"space\"><\/div>\n<\/div>\n<div class=\"point-liste\">\n<div class=\"titre-liste\">Narration et Engagement:<\/div>\nRaconter des histoires engageantes peut captiver l\u2019audience et faciliter l\u2019adoption de comportements durables. Les r\u00e9cits doivent mettre en lumi\u00e8re des exemples de r\u00e9ussites et le potentiel d\u2019actions individuelles pour contribuer \u00e0 un avenir durable.\n<div class=\"space\"><\/div>\n<\/div>\n<div class=\"point-liste\">\n<div class=\"titre-liste\">Approche Multidimensionnelle:<\/div>\nLa n\u00e9cessit\u00e9 d\u2019une approche multidimensionnelle qui combine \u00e9ducation, sensibilisation, utilisation des normes sociales, et \u00e9motions pour communiquer efficacement sur le changement climatique et motiver \u00e0 l\u2019action.\n\n<\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-accordion-item\">\n\t\t\t\t\t<div id=\"elementor-tab-title-1343\" class=\"elementor-tab-title\" data-tab=\"3\" role=\"button\" aria-controls=\"elementor-tab-content-1343\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon elementor-accordion-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-closed\"><i class=\"fas fa-plus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-accordion-icon-opened\"><i class=\"fas fa-minus\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-accordion-title\" tabindex=\"0\">OBTENIR LE PDF<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div id=\"elementor-tab-content-1343\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"3\" role=\"region\" aria-labelledby=\"elementor-tab-title-1343\"><span class=\"sous-titre\">obtenir la transcription des vid\u00e9os\nainsi que le r\u00e9sum\u00e9 des points importants\n<\/span>\n<div class=\"space\"><\/div>\n<a href=\"https:\/\/co2nsequences.ch\/wp-content\/uploads\/2024\/05\/ACTION_POINTS_A_RETENIR.pdf\" download=\"ACTION_POINTS_A_RETENIR.pdf\"><button class=\"custom-button\">Obtenir les documents<\/button><\/a><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>BRAVO ! Vous avez termin\u00e9 la formation ! VOICI UN R\u00c9SUM\u00c9 DES POINTS \u00c0 RETENIR : 1. Storytelling Susciter des \u00e9motions est essentiel pour faire comprendre le changement climatique. Elles peuvent stimuler l&rsquo;engagement et favoriser le passage \u00e0 des comportements durables. 2. S\u00e9lectionner les&nbsp;informations Focalisez-vous sur l&rsquo;essentiel. S\u00e9lectionnez minutieusement\u00a0les informations les plus impactantes pour \u00e9viter [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-13468","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/co2nsequences.ch\/en\/wp-json\/wp\/v2\/pages\/13468","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/co2nsequences.ch\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/co2nsequences.ch\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/co2nsequences.ch\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/co2nsequences.ch\/en\/wp-json\/wp\/v2\/comments?post=13468"}],"version-history":[{"count":226,"href":"https:\/\/co2nsequences.ch\/en\/wp-json\/wp\/v2\/pages\/13468\/revisions"}],"predecessor-version":[{"id":14689,"href":"https:\/\/co2nsequences.ch\/en\/wp-json\/wp\/v2\/pages\/13468\/revisions\/14689"}],"wp:attachment":[{"href":"https:\/\/co2nsequences.ch\/en\/wp-json\/wp\/v2\/media?parent=13468"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}